Released on = November 8, 2006, 3:04 pm

Press Release Author = Amelia Holland

Industry = Apparel & Fashion

Press Release Summary = Strokit Clothing of Oxford offers quality British designed
and British made rowing clothing to the rowing community including rowing essentials
for both on and off river, paying tribute to classic designs and contemporary tastes


Press Release Body = Oxford, UK - Strokit Clothing - one of the leading online
vendors of performance kit and casual clothes for rowing announces the launch of its
website. The website features a wide range of rowing clothing and accessories
stocked by Strokit Clothing, and is designed to enhance customers' experience of its
services, as well as help more people appreciate and enjoy the rowing lifestyle. The
website supports Strokit Clothing's commitment to quality British designed and
British made rowing clothing. For more information please visit:
www.strokitclothing.co.uk or call Amelia Holland on 01865 552377.

A new brand for the Rowing Community
Strokit Clothing is a new brand of performance kit and casual clothes for rowing.
The company was launched in March 2006 and has had a positive response to its
products among the rowing community in the UK. Customer feedback has been crucial to
the development of its service and in the evolution of the website: "I rely on
Strokit Clothing to feel comfortable and look good while rowing," explains Brooke
Hamshere, J16 4X Bronze Medallist at National Championships and Strokit Clothing
customer. "We usually pay high prices for good quality clothing but Strokit is far
more competitively priced."

Performance Kit for rowers
Business owner Amelia Holland explains what makes Strokit Clothing unique, "As
standard in our performance kit we use an innovative new system of versatile,
resistant, and lightweight high performance fibres". These offer high-grade
protection against UVA and UVB rays as well as moisture management for quick-drying
and exceptional comfort for any athletic activity. Flat-lock seams are used which
eliminate annoying and painful rubbing. "It is our practical experience and
understanding of what rowers really want and need that sets us apart," enthuses
Amelia.

Casual Clothes for rowers
Strokit Clothing understands the importance to rowers of looking and feeling good
off the river as well as on. As part of its drive to enhance customers' experience
the website features a collection of casual essentials designed with rowing and the
rowing lifestyle in mind. Customers do not have to be involved in rowing to wear
these clothes; their combination of classic cut and modern styling is intended to
make them a wardrobe essential.

Rowing accessories and club kit
The Strokit Clothing website offers a wide range of essential accessories that are
well made and durable as well as exuding fun both in colour and design. The website
also makes bulk purchasing for clubs easier, helping organisations to be
co-ordinated and cool for everyday training or properly kitted out for special
events. Strokit Clothing is proud to work with the UK's finest clubs to help them to
produce customised club kit at competitive prices. The aim of Strokit's service is
to meet a design brief, rescue clubs from lengthy delivery delays, and work within
budget to produce kit that teams will be proud to wear on and off river. Strokit
tries to make the whole process stress free whilst offering a wide range of choices.

About Strokit Clothing
Strokit Clothing is the creation of ex-rower turned rowing coach Amelia Holland who
has been committed to the sport since her Oxfordshire childhood introduced her to
the joys of rowing. She established Strokit Clothing in Oxford with the goal of
launching a range of rowing essentials for both on and off river, paying tribute to
both classic designs and contemporary tastes. Amelia's experience as a rower has
been the driving force behind all of the Strokit designs and reflects her knowledge
of the sport as well as her understanding of the everyday lifestyles of the athletes
who are part of it.

The Strokit Clothing mission is to offer quality British designed and British made
rowing clothing; to serve the rowing community with insight and expertise and ensure
that every customer enjoys a positive Strokit experience. Strokit Clothing is
committed to helping more people appreciate and enjoy the rowing lifestyle.

Contact Details
Contact: Amelia Holland

Web: www.strokitclothing.co.uk
Email: sales@strokitclothing.co.uk
Phone: 01865 552377

Strokit Clothing Ltd
PO Box 583
Oxford
OX2 6WU


Web Site = http://www.strokitclothing.co.uk/

Contact Details = Amelia Holland

Strokit Clothing Ltd
PO Box 583
Oxford
OX2 6WU
01865 552377
strokit@momentumws.co.uk
http://www.strokitclothing.co.uk/